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قديم 06-05-2018, 03:59 PM   #1
Aziz_Bima Aziz_Bima غير متصل
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خبر Final questions May 2018


Part A
question number 1

A-what is the difference between recruitment and selection (10 marks)
B-Give some suggestions to improve the interview process (10 marks)

question 2
what is personal services and business services (20 marks)

question 3

A-expline introduction stage of the product life cycle (10 marks)
B- What is Merchandising (10 marks)

Part B

15 Multiple Choice Questions

A primary marketing re****** technique used by most companies is _____.


A. leaflet distribution

B. telephone surveys

C. trade association reports

D. target marketing reports


_____ is the amount added to the cost of a product to determine selling price.


A. Push money

B. Markup

C. Marginal value

D. Cumulative

A _____ is an item priced at or below the actual cost price to attract ******ers into the store and buy more profitable items.


A. prestige buy

B. trade-in

C. loss leader

D. premium product

Which of the following statements is true about a diagnostic interview?


A. Its purpose is to assess various aspects of an applicant's personality.

B. It is a preliminary screening of applicants in the selection procedure.

C. It is conducted to verify the educational background of an applicant.

D. Its purpose is to validate the evidence of an applicant's past performance.


In the context of small businesses, which of the following statements is true of a line of credit?


A. It permits a business to borrow up to a set amount without red tape.

B. It represents ownership in a corporation.

C. It permits the use of someone else's property for a specified time period.

D. It is an owner's share of the assets of a company.

John wants to start his own fruit juice and beverage company. He is aware of the large number of competitors in this industry and of the fact that his product should not be very costly. To differentiate his product from that of his competitors, he decides to sell his beverages in specially designed containers that keep the juice fresh for 7 days even without refrigeration. John is focusing on the _____ component of the marketing mix.


A. place

B. pricing

C. packaging

D. product

Market Segmentation
the answer is identifying and evaluating layers of a market

Markting mix
the answer is belong of the basic elements of product, price, promotion and place

during the growth stage
the answer is marketing strategy typically encourage strong brand loyalty

promotion efforts may be cut and plans may be made to phase out the product
the answer is decline

play an important role in shipping because of thier flexibility and because of improvment highway systems
the answer is Trucks

A statemnt of a firm assest, liabilities, and owner equity at a given time
the answer is balance sheet

statement pf the mental, physical and other qualifications required of a person to do the job
the answer is job specifications
Aziz_Bima غير متصل   رد مع اقتباس
قديم 23-05-2018, 12:14 AM   #2
um_aaya um_aaya غير متصل
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افتراضي رد: Final questions May 2018


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ولكن لدي سؤال .. كمية المالتيبل جويز قليلة ! هل فقط ستة اسئلة؟
um_aaya غير متصل   رد مع اقتباس
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